#2 DECODING, la Plagne numbers and trends

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LA PLAGNE, THE No.1 RESORT IN TERMS OF OCCUPANCY

* Source: G2A survey – figures for winter 2016/2017 (N)

For the past 3 years, la Plagne’s occupancy rates have been rising. The different ongoing projects in the resort have contributed to this positive development, as have the school  holidays which now tend to favour the mountains.

 

LA PLAGNE, 520HA OF MARKED RUNS

The number of skier days increased over winter 2016/2017. Once again, the slow start to the season was balanced by the increase recorded in the spring holidays. The Société d’Aménagement de la Plagne (SAP) is responsible for the resort’s ski lifts and is part of Paradiski, along with Les Arcs and Peisey-Vallandry.

 

OUR CLIENTELE IN FIGURES


→ Current trends in La Plagne

La Plagne has noted a regular increase in occupancy figures (+1.7%), made possible in particular by its vast ski area (1038 ha) and one of the largest rental networks in the Alps.

The spring holidays are playing an increasingly important role: the 2016/17 season saw an increase of 33.4% in the number of stays; this period, along with the February school holidays, are the most popular commercial periods.

La Plagne’s clientele is family-oriented and sporty, French in majority (65.4%) and loyal to the resort.